Originally designed by LLP in 2005, Carrs Volkswagen and VW Van Centre was one of the few brand new purpose-built UK franchised developments complying with the then ground-breaking Volkswagen Retail Concept ‘Piazza’ format. The dealership premises at Indian Queens, have recently undergone a major upgrade to meet the latest VW Corporate Identity standards.
The building exterior has undergone subtle tonal colour changes, acquired new corporate signage with new feature entrance portals, together with revised vehicle display areas and greater clarity in soft landscaping arrangements. Internally, the retail areas have been completely revamped to reflect the new ‘Modular Concept’ – both neutral and functional, enabling the cars to stand out and be the primary focus – and with Sales and Service represented equally, maximising the impact of both . The interiors feature all new finishes, lighting, feature displays, furniture and fittings, etc. to complete the overall environment.