Following the completion of the refurbishment of the Carrs Ferrari-Maserati dealership facility some five years previously, the Italian marques dictated that a complete brand new corporate identity be deployed throughout their franchised dealership network. The new ‘look’ had been developed by Ferrari in Modena and a firm of architects/ designers/ brand guardians in Rome. As the designs were envisaged primarily to suit new build facilities, further input was necessarily required to adapt and evolve to suit works within existing premises. The building and external areas were redesigned to comply with the latest Ferrari-Maserati corporate standards, and both the ‘front-of-house’ showroom/ customers areas and the building exterior and signage were fully refurbished, refitted or replaced to suit.
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